We built a system that finds e-commerce store owners for Shopwave through Store Leads

The Strategy

• Lead Sourcing: We sourced e-commerce store owners through Store Leads, alongside Apollo, AI Ark and Discolike, so the market was covered from four angles rather than whatever a single database happened to hold.
• Data Enrichment: Everything ran through Clay, where each record was enriched with the data points that mattered for that specific account rather than a generic firmographic set.
• Copywriting: Messaging was written against those enriched data points, so every email and LinkedIn message opened on something specific to the business receiving it rather than a template with a name merged into it.
• Offer: Rather than asking for a call up front, we led with something useful: a Loom walkthrough, a free audit, a demo, or a PDF. That way a prospect could see the value before committing any time.
• RevOps: We implemented HubSpot as the system of record: lifecycle stages, pipeline structure and deal workflows defined, with replies and bookings syncing in automatically. Deals move on criteria rather than memory, so the forecast reflects what is actually in play.