We built a content and outbound system that generated $62K in pipeline for Nuvaris AI in 3 months

The Strategy

• Lead Sourcing: We built the target list through AI Ark, keeping the audience tight rather than broad. With a three month window, reach mattered less than talking to the right accounts.
• Data Enrichment: Everything ran through Clay, where each record was enriched with the data points that mattered for that specific account rather than a generic firmographic set.
• Copywriting: Messaging was written against those enriched data points, so every email and LinkedIn message opened on something specific to the business receiving it rather than a template with a name merged into it.
• Offer: We productised the offer as a revenue recovery system rather than selling hours, and led with a free trial, so prospects bought a named outcome they could picture, and could try it before committing.
• Content: Three posts a week on LinkedIn, running alongside the outbound so cold accounts arrived at a profile that already had proof on it. Content warmed the list; outbound worked it.