We built an outbound and RevOps system that generated $85K in pipeline for GOSO in 3 months

The Strategy

• Lead Sourcing: We pulled the target list from Apify, Apollo and Ocean.io, so coverage came from three sources rather than one provider’s blind spots.
• Data Enrichment: Everything landed in Clay, where we enriched each record with the data points that mattered for that specific person rather than a generic firmographic set.
• Copywriting: We used Claude to generate hyper-personalised email and LinkedIn messages, written against those enriched data points so every message referenced something true about the person receiving it.
• Offer: A 7 day free trial, a low-friction ask that gave prospects a reason to reply without committing to a sales process first.
• RevOps: We built the system underneath it all. Replies and bookings sync straight into the CRM, leads are routed and scored automatically, and every stage reports into one dashboard, so the pipeline is managed rather than remembered, and no positive reply sits unworked.